What Our Founders Say
Advocrew was built because we needed it ourselves.
Previously, we managed brand advocate campaigns entirely on spreadsheets — files were lost, data became messy, and tracking payments or responsibilities was hard when team members left.
Communication with brand advocates via personal WhatsApp numbers meant disputes often had no proper record once someone moved on.
Client collaboration was equally challenging with no timestamps, unclear approvals, and time-consuming management.
What we’ve realised since is that it isn’t only for brand advocates. Anyone with a network of people, whether employees, agents, outlets or loyal customers, already has a media network. Instead of paying for TV ads, why not mobilise your manpower? They’ll be happy with the extra income too.
Advocrew solves these issues step by step, giving our team clarity, accountability, and peace of mind across every campaign.
Yuhwen Foong
Co-founder of Advocrew
Advocrew is the result of over 10 years of iteration, not our first attempt.
We rebuilt the platform multiple times as our campaigns scaled and needs evolved, managing over RM20 million worth of brand advocate campaigns.
It provides transparency: clients can see campaign data filtered by month, post, or campaign, and brand advocates can track earnings and build their professional profiles.
We felt it was too valuable to keep to ourselves. A transparent and efficient platform improves agencies’ work, treats brand advocates fairly, and builds brands’ confidence — benefiting the entire industry.
Armand Md Saat
Co-founder of Advocrew
No existing platform met our needs, so we built Advocrew tailored for the local market.
Other platforms were too expensive or didn’t match how brand advocate campaigns work in Malaysia.
Advocrew allows us to comfortably manage thousands of brand advocates monthly without worrying about cost or scale.
Most tools rely on email updates, but Gen Z brand advocates don’t check emails regularly. Advocrew leverages WhatsApp communication at scale, meeting brand advocates where they already are.
People ask if they could just build this with AI. AI can help with parts of it, but Advocrew has many layers working together: WhatsApp, Instagram and TikTok data, approvals, Airwallex payouts and reporting. Connecting all of that takes real development experience, so a do-it-yourself AI setup won’t be one seamless system like Advocrew.
Jacky Lai
Co-founder of Advocrew
