Employee & Community Advocacy
Employees, agents, outlets, creators and customers: brief them, approve every post, track results and pay them, all in one place.
Built by a team with 10+ years of experience · RM20M+ in creator campaigns managed
Pick your team. Same workflow, built for each.
Advocrew was built because we needed it ourselves.
Previously, we managed creator campaigns entirely on spreadsheets — files were lost, data became messy, and tracking payments or responsibilities was hard when team members left.
Communication with creators via personal WhatsApp numbers meant disputes often had no proper record once someone moved on.
Client collaboration was equally challenging with no timestamps, unclear approvals, and time-consuming management.
What we’ve realised since is that it isn’t only for creators. Anyone with a network of people, whether employees, agents, outlets or loyal customers, already has a media network. Instead of paying for TV ads, why not mobilise your manpower? They’ll be happy with the extra income too.
Advocrew solves these issues step by step, giving our team clarity, accountability, and peace of mind across every campaign.
Yuhwen Foong
Co-founder of Advocrew
Advocrew is the result of over 10 years of iteration, not our first attempt.
We rebuilt the platform multiple times as our campaigns scaled and needs evolved, managing over RM20 million worth of creator campaigns.
It provides transparency: clients can see campaign data filtered by month, post, or campaign, and creators can track earnings and build their professional profiles.
We felt it was too valuable to keep to ourselves. A transparent and efficient platform improves agencies’ work, treats creators fairly, and builds brands’ confidence — benefiting the entire industry.
Armand Md Saat
Co-founder of Advocrew
No existing platform met our needs, so we built Advocrew tailored for the local market.
Other platforms were too expensive or didn’t match how creator campaigns work in Malaysia.
Advocrew allows us to comfortably manage thousands of creators monthly without worrying about cost or scale.
Most tools rely on email updates, but Gen Z creators don’t check emails regularly. Advocrew leverages WhatsApp communication at scale, meeting creators where they already are.
People ask if they could just build this with AI. AI can help with parts of it, but Advocrew has many layers working together: WhatsApp, Instagram and TikTok data, approvals, Airwallex payouts and reporting. Connecting all of that takes real development experience, so a do-it-yourself AI setup won’t be one seamless system like Advocrew.
Jacky Lai
Co-founder of Advocrew
Profiles, rates, contacts and campaign history stay with your company, not in someone's spreadsheet.
Play every video right inside Advocrew, comment and approve: your project manager first, then the approver (your client or a higher-up). AI checks spelling, captions, profanity, religious sensitivities and banned words before you start. Every approval is timestamped, and creators and advocates get updates on WhatsApp.
Deposit once and release payments with a click. Everyone you pay withdraws through Airwallex, so there are no more vendor forms for every person.
Creators and advocates get their own free login to see briefs, submit drafts and track payments, and you can still reach them on WhatsApp.
One place to mobilise your whole media network
Built by a team with 10+ years of running creator campaigns
Built to solve the real problems our own team faced running campaigns with hundreds of creators
Multi-campaign workflows refined over 10 years, for networks of any size
Software, not a marketplace: bring your own creators and advocates, and keep your own contacts
WhatsApp-first, because people reply on WhatsApp, not email
Software, not a marketplace. Bring your own creators and run every campaign in one place.
Create campaigns with briefs, deliverables and timelines in one place.
Shortlist creators for each campaign and keep every option organised.
Your own creator profiles, rates and contacts, all in one place.
Chat with creators on WhatsApp from inside Advocrew, with your team on the same thread.
Watch drafts directly in Advocrew. Your project manager approves first, then the approver (your client or a higher-up) signs off.
See every published post in the campaign on a single page.
Campaign reports ready to share with your clients.
Pay Advocrew once and Advocrew pays every creator. One vendor registration, not fifty.
