About Advocrew
Built by Practitioners. Refined Over 10 Years. Proven at Scale
Advocrew is a platform for managing everyone who posts for your brand: creators, employees, outlets, agents and customers. It was built by people who have spent over a decade running real campaigns
-not by a software team guessing how campaigns work
Advocrew is a product of Job Eight Seven Sdn Bhd, built by a team that has managed more than RM20 million in creator campaigns across multiple industries.
Why We Built Advocrew
Running campaigns with many people posting for one brand is deceptively complex
Before Advocrew, campaigns were managed using fragmented and manual systems:
- •Campaigns were tracked in spreadsheets and disconnected tools
- •Personal WhatsApp numbers were used to talk to creators
- •Data went missing over time
- •Conversations were lost when employees left
- •Payment tracking became unclear
- •Clients questioned timelines and deliverables
- •Teams burned out under administrative pressure
- •Every creator had to be registered as a new vendor before they could be paid
For teams running several campaigns with hundreds of people posting, this wasn't sustainable.
So we built our own system, step by step, starting with the most painful problem: spreadsheets.
Built From 10 Years of Real Campaigns
Advocrew is not version one
It is the result of many iterations over the past 10 years, refined through daily use by our own campaign team. Every feature was shaped by real operational needs, not assumptions.
The platform was built to handle:
- •Multiple campaigns running at different stages
- •Hundreds to thousands of creators and advocates a month
- •Client approvals, reporting, payments and communications
- •High-pressure timelines where mistakes are costly
Today, Advocrew is the system our own team relies on every day. It has been tested in live campaigns, not a demo:
- •Used daily by campaign teams
- •Over RM20M worth of creator campaigns managed
- •Thousands of creators onboarded, paid and reported on
- •Clients given full visibility into progress and results
This is not theoretical software. It's operational infrastructure.
Built for Transparency
— for Clients, Creators and Advocates
Advocrew was designed to bring clarity to everyone involved.
Clients
- •Track campaign progress in real time
- •Review drafts, approvals, postings, and reports
- •Filter data by campaign, month, or post
Creators and advocates
- •Receive clear briefs and know exactly what to post
- •Get drafts approved before anything goes live
- •Get paid securely and track their earnings in one place
Transparency reduces disputes, errors, and unnecessary back-and-forth — allowing campaigns to move faster.
The People Behind Advocrew
Advocrew is the result of collective experience. Everyone who has worked on our campaigns, from the first team to today's, shaped how the platform works.
Carmen runs live campaigns every day. Her hands-on experience keeps Advocrew true to how campaigns actually run on the ground, and she helps new customers get their first campaign live.
Armand has worked alongside Yuhwen since 2016 and leads finance and administration. He makes sure payouts, records and approvals in Advocrew hold up to real business and audit needs.
Jacky started his tech career with the team in 2016 and has built Advocrew from scratch. He leads platform architecture, scalability and the long-term technical vision.
A finance-turned-tech founder, Yuhwen has spent more than 10 years building campaign teams and the systems behind them. She leads product direction, marketing and sales, and realised that anyone with a network of people already has a media network.
Why we’re Sharing Advocrew
Advocrew started as an internal tool. As it matured, it became clear that anyone with a network of people posting for them faces the same problems: franchise HQs, HR teams, property developers, insurers and agencies.
- •More structure leads to better campaigns
- •Better systems reduce burnout
- •Better data leads to better decisions
Advocrew exists to help every business turn the people who already talk about it into a media network, and run it properly.
Where Advocrew Is Going
Today, Advocrew helps agencies and brands run campaigns with creators and advocates. Over time, it will become the place where brands, agencies, creators and advocates work together.
For creators, that means one place to manage their profile and rate card, campaigns, invoices and payments, whichever brand or agency the work comes from.
For brands and agencies, that means using Advocrew the way you'd use Xero or Shopify: subscribe and get started, connect your own tools, or build your own branded solution on top of it.
