Give every agent the right information. Watch them sell more.

Insurance Agent Social Media Marketing: Empower Every Agent to Sell More

Give every agent the latest product information, approved key messages and ready-to-post content. Approve their posts so the details are always right, see which agents bring in enquiries, and recognise the best. For insurers, takaful operators and agency leaders.

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How do insurers help agents sell more on social media?

Give agents the right information and messages they can post with confidence, then approve every post quickly. Most agency forces hold back for three reasons.

Agents work from outdated information

An old product sheet, a benefit that changed, a promo that ended. Fix: one brief with the latest product information that every agent works from.

Agents aren't sure what they can say

Most agents want to post but worry about getting it wrong. Fix: approved key messages, customer FAQs and sample content, plus fast approval of what they create.

You can't see which agents bring in leads

Hundreds of agents posting, and no idea which posts lead to enquiries. Fix: a personal tracking link for every agent.

How insurers and takaful operators empower agents in Advocrew

One place for head office, agency leaders, compliance and every agent.

Brief every agent with the right information

Product highlights, who it suits, customer FAQs, approved key messages, sample content, restricted words and claims, and what every post must show, such as the agent's registered name and the company they represent.

Agents create content customers trust

Explainers, claim stories and everyday tips, made by agents who know their customers, and uploaded to Advocrew as drafts.

Approve with the details right

The AI checker flags banned words and sensitive claims first. The agency leader reviews as project manager, then compliance signs off as approver. Every approval is timestamped.

See who brings in leads, and recognise them

A personal tracking link per agent shows whose posts bring in clicks, and Instagram and TikTok results update weekly. Rewards can be paid through Advocrew, subject to your compliance team's approval.

Insurance agent workflow: head office brief, agent draft, AI check, agency leader and compliance approval, post — From product brief to agent post, with every approval on record.

How to help insurance agents sell more

Agents sell more when they have the right information, messages they can post with confidence and a reason to post.

The right information, in one place

Latest product details, approved messages and customer FAQs in one brief, so every agent tells customers the same accurate story.

Content agents can post with confidence

Sample explainers and tips to start from, and fast approvals. Want agents to share your official posts in one tap too? We can switch that on as an add-on.

Recognition for results

Agency leaders can see who's posting and whose posts bring in leads. Rewards are paid through Advocrew if your compliance team approves them.

Read: content approval for property agents, insurance agents and dealers →

Built for insurers, takaful operators and agency leaders

Insurers and takaful operators

Equip your whole agency force to sell, with the latest information and a timestamped record of every approval.

Agency leaders

Get your whole team posting, see who's active and whose posts bring in leads, and keep everyone within the rules.

Agents

Everything you need to sell in one place: the latest product information, approved messages and quick approvals.

Agent content that builds trust and brings in leads

Three phone mockups of insurance and takaful agent posts, each showing the agent's company and 'Approved content' — Illustrative examples. Every approved post shows the agent's company and the disclosures you require.

How much does insurance agent marketing software cost?

Each agent counts as one active advocate in your plan, and every plan has unlimited users, including your compliance team. Growth covers up to 150 agents a month at USD 279 per brand a month. For larger agency forces, Enterprise is priced around your team.

Talk to Us About Your Agency Force See all plans

Free guides for insurance marketing and compliance teams

Content approval for property agents, insurance agents and dealers →

Social media policy for employees (with a template) →

Employee advocacy programme: a practical guide →

How to start a brand ambassador programme →

All advocacy guides →

Insurance Agent Marketing: Frequently Asked Questions

Give every agent the same up-to-date product information, approved key messages and sample content, approve their posts quickly, and recognise the agents whose posts bring in leads. Advocrew puts all of that in one place, with a tracking link per agent.

Under Bank Negara Malaysia's Policy Document on Product Transparency and Disclosure, intermediaries such as agents may only use advertisements their insurer or takaful operator has approved. Many companies let agents create content as long as it's reviewed and approved first. Check the current rules with your compliance team; Advocrew doesn't give legal advice.

Approved advertisements generally need to show the agent's registered name and the company they represent, and must not be misleading. Put your required disclosures in the brief and check them when you approve each post.

Rewards can be paid through Advocrew, but incentive rules differ between companies, so agree the approach with your compliance team first.

Each agent counts as one active advocate. Growth covers up to 150 agents a month at USD 279 per brand, and larger agency forces are on Enterprise. No SST is charged.

Give every agent what they need to sell

Tell us about your agency force and your approval process, and we'll show you how to brief, approve and recognise every agent.

Talk to Us About Your Agency Force